• Staff

  • Shiloh SchauerShiloh Schauer

    Executive Director

    Red hair, wicked smart with a touch of sass and a heart of gold would be a good start describing the Executive Director of the Wenatchee Valley Chamber of Commerce. Shiloh spent 10 years working with Washington State Senator Linda Evans Parlette prior to accepting the job at the Chamber in 2013.

    With an orchardist heritage she enjoys a common red delicious apple right off the tree, but store bought Pink Lady’s are pretty good too. “Then again, I like Jonagolds and Honey Crisp and…,” and just about then you could see the memories start to well up.

    Quote: “Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford. Or how about, “Never allow a person to tell you no that does not have the power to say yes.” – Eleanor Roosevelt.

  • Jerrilea CrawfordJerrilea Crawford

    Deputy Director

    Jerrilea loves the business and challenge of working at the Wenatchee Valley Chamber of Commerce, developing relationships and helping others. She has coordinated and facilitated the Chamber’s annual Community Leadership program, one of her babies so to speak and definitely a passion. Just ask her!

    Jerrilea serves as a member of the East Wenatchee City Council, is a member of Kiwanis and volunteers with PTO. She grew up square dancing and values sleep but usually can’t fit either of those into her busy schedule. One of her favorite foods is iced coffee and that is important to know because she can easily be bribed with it. Her favorite apple is a Braeburn.

    Quote: “Tell me and I forget. Teach me and I remember. Involve me and I learn” – Benjamin Franklin

  • Sandy AppelSandy Appel

    Director of First Impressions 

    Sandy Appel has not only the perfect name for someone that runs our Visitor Center but she also has the perfect demeanor. Her sense of selflessness makes everyone feel welcome and admittedly it is hard to find something she doesn’t know about our area. Sandy was born in Seattle and moved into the area in 1970. She loves the four seasons, enjoys the many attractions in our Valley, and of course the many orchards, vineyards, and farms. You can find her skiing, paddling, hiking, or picking fresh fruit at Stutzmans’ Ranch anytime she has a day off. She also knows a bit about our local wines. Her favorite apple is a Red Delicious but Hershey’s Kisses go a long way with her too.

    Quote:  Friendship is born at that moment when one person says to another: “What! You too? I thought I was the only one.” ― C.S. Lewis

  • Jerri Barkley

    Marketing Czar

    Relocating in 2001 from Portland, OR  she fell in love with the vast orchard scenery, Apple Capital Loop Trail along the Columbia River matched by the outdoor recreation opportunities. First major purchase was a brand new mountain bike as all the accessories quickly followed by a road bike, snowboard, skis and running shoes and a gym membership. 

    Spending 10 years at Mission Ridge as the Marketing & Sales Director helped her develop a passion for this area and the businesses in it. The choice to work for the Chamber of Commerce and the team doing marketing was the easiest ever. 

    Favorite apples – “there is not one I don’t like, is that a bad thing? Favorite color – yep, hard to choose just one of those as well but rather than risk being indecisive, I will go with red, no wait, maybe yellow or green.”

    Quote: “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”  Dr Suess

  • Patrick Norlin

    Sports Tourism/Outdoor Rec Coordinator 

    Pat has a strong local sports background and full on passion for sports. Born and raised here in Wenatchee, a graduate of Wenatchee Valley College he has coached hockey for 7 years throughout the Pacific Northwest as well as scouting, recruiting and skill development. Pat also was the "color analyst" for the Wenatchee Wild. Favorite color is green and he loves to munch on Ritz Chips, truthfully he is not much on sweets but you could probably get into a lengthy discussion on beers. Fuji's are the apple of choice. 

    Pat also serves on the Wenatchee Valley Sports Advisory Group and the Wenatchee Valley Sports Foundation.

    Favorite quote: "You miss 100% of the shots you don't take." Wayne Gretsky. Favorite team: Detroit Red Wings.  


  • Chelsea Ewer

    Membership Coordinator

    Born and raised right here in the Valley Chelsea is pretty young to have such an impressive resume. Chelsea started her career at Sangster Motors as the Customer Service Manager and five short years later landed at Weinstein Beverage as the Marketing Assistant. As you can imagine her community roots run deep, add to that her volunteer work with the Washington State Apple Blossom Festival and Festival of Trees and you have the makings of a “true local”. Chelsea chose to stay right here in the Valley with her husband Chris (whom she met in ninth grade) to raise their daughter Scarlett. Her hobbies include golf, camping, and wine tasting. Joining the team at the Chamber had a lot to do with her strong sense of community service and a passion for being a part of the future of Wenatchee.  One of the best things to happen in the world of apples here is the Sweet Tango, just ask her. Her taste is music is a little suspect however, 90's really?  

    Favorite Quote: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."  Maya Angelou  

  • Karla Carrillo 

    Community Service Assistant

    Mom to three beautiful girls, Karla is smart, capable and caring. Born and raised here in Wenatchee, she returned back from Spokane to raise her girls here and to be close to family. Summer is her favorite season because "we can all get outdoors and play." It would be hard to be an all girl family and not have your favorite color be pink so, pink it is. As for apples HoneyCrisp made it to the top of her list. 

    With extensive experience in hospitality she brings great people skills, is bilingual and seriously organized.  



  • Kari Johnson 

    Executive Assistant 

  • Ardie Hewitt 

    Visitor Center Host, Wine and Beer specialist

    Debbie Walker 

    Visitor Center Host, in house party girl.