• Staff

    Shiloh SchauerShiloh Burgess

    Executive Director

    Shiloh Burgess is the Executive Director of the Wenatchee Valley Chamber of Commerce (WVCC) whose mission is to champion our Valley’s quality of life and economic vitality through collaborative leadership and sound business advocacy.

    Prior to joining the Chamber, Shiloh served as the executive legislative assistant for Sen. Linda Evans Parlette, R-Wenatchee. She was recognized in 2010 by the Wenatchee Business World as one of the best and brightest leaders under the age of 35, and then in 2013 as the Wenatchee Valley Business Woman of the Year.

    Shiloh is known for uniting people, businesses, non-profit organizations and government agencies around goals identified for the common good, and advocating for positive change in her community and the state.

    Shiloh serves as the Co-Chair for the Washington State Tourism Alliance. She is a past member of the Board of Directors for the Association of Washington Business, and was appointed to its executive leadership team in 2016. Shiloh also served on the Governor’s Blue Ribbon Task Force on State Parks and Outdoor Recreation in 2014 and she was appointed to the Governor’s Outdoor Recreation Policy Advisory Committee in 2015.

    Shiloh is a Wenatchee native and the fourth-generation owner of her family’s pear orchard located in Sunnyslope. She is a long-standing volunteer with the Association of Washington Student Leaders, and Washington Girls State. Shiloh’s favorite past time is exploring the Pacific Northwest with her Huskador (Half Husky and Half Labrador Retriever) puppy, Fiona Skye.  

  • Jerrilea CrawfordJerrilea Crawford

    Deputy Director

    Jerrilea loves the business and challenge of working at the Wenatchee Valley Chamber of Commerce, developing relationships and helping others. She has developed, coordinated and facilitated the Chamber’s annual Community Leadership program, one of her babies so to speak and definitely a passion. 

    Jerrilea serves as a member of the East Wenatchee City Council, serves on the RiverCom 911 Board, is a member of Kiwanis, and volunteers in the local schools. She likes square dancing and values sleep but usually can’t fit either of those into her busy schedule. One of her favorite foods is iced coffee and that is important to know because she can easily be bribed with it. Her favorite apple is a Braeburn.

    Quote: “Tell me and I forget. Teach me and I remember. Involve me and I learn” – Benjamin Franklin

  • Sandy AppelSandy Appel

    Director of First Impressions 

    Sandy Appel has not only the perfect name for someone that runs our Visitor Center but she also has the perfect demeanor. Her sense of selflessness makes everyone feel welcome and admittedly it is hard to find something she doesn’t know about our area. Sandy was born in Seattle and moved into the area in 1970. She loves the four seasons, enjoys the many attractions in our Valley, and of course the many orchards, vineyards, and farms. You can find her skiing, paddling, hiking, or picking fresh fruit at Stutzman Ranch anytime she has a day off. She also knows a bit about our local wines. Her favorite apple is a Red Delicious but Hershey’s Kisses go a long way with her too.

    Quote:  Friendship is born at that moment when one person says to another: “What! You too? I thought I was the only one.” ― C.S. Lewis

  • Sandy AppelSebastian Moraga

    Communications Specialist 

    Fresh off 16 years as a newspaper reporter, Sebastian joined the chamber in June of 2019 to become our first communications specialist and to elevate the collective blood sugar content of the chamber’s staff with his wife’s sweet treats.  A native of Chile and a big Washington State University Cougars fan, Sebastian is also the soccer play-by-play announcer for Eastmont High School and Wenatchee High School games on NCW Life. He has two children who do a fabulous job of keeping him unfocused on the tasks at hand, and nothing is more important to him than a good payday. Or rather, a good Payday, the candy bar.

    He has worked for the Columbia Basin Herald, the Wenatchee World, the Cashmere Valley Record, the Lake Chelan Mirror and the Quincy Valley Post-Register, as well as the late, great Issaquah Press. He has worked as a male model, a garbageman, an improv comedian, an exterminator and a sheep-shearer. Only one of those five things is not true.

    Although he doesn’t have a favorite apple, he will never say no to a good Wenatchee Valley apricot. Or a good Mexican avocado.

    Quote: "I live by tenacity and gratitude. Tenacity gets you where you want to be, and gratitude allows you to not get frustrated along the way." - Henry Winkler.

  • Jerri Barkley

    Marketing Czar

    Relocating in 2001 from Portland, OR and fell in love with the vast orchard scenery, Apple Capital Loop Trail along the Columbia River matched by the outdoor recreation opportunities. First major purchase was a brand new mountain bike and all the accessories, quickly followed by a road bike and all the accessories, then a snowboard, skis, a season pass, running shoes and a gym membership. 

    Spending 10 years at Mission Ridge as the Marketing & Sales Director helped her develop a passion for this area and the businesses in it. The choice to work for the Chamber of Commerce and the team doing marketing was the easiest ever. 

    Favorite apples – “there is not one I don’t like, is that a bad thing? Favorite color – yep, hard to choose just one of those as well but rather than risk being indecisive, I will go with red, no wait, maybe yellow or green.”

    Quote: “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”  Dr Seuss

  • Patrick Norlin

    Sports Tourism/Outdoor Rec Coordinator 

    Pat has a strong local sports background and full-on passion for sports. Born and raised here in Wenatchee, a graduate of Wenatchee Valley College, he has coached hockey for 7 years throughout the Pacific Northwest as well as scouting, recruiting, and skill development. Pat also was the "color analyst" for the Wenatchee Wild. He loves to munch on Ritz Chips. Isn't much on sweets but you could probably get into a lengthy discussion on beers. Fujis are the apple of choice for Pat. 

    Pat also serves on the Wenatchee Valley Sports Advisory Group and the Wenatchee Valley Sports Foundation.

    Favorite quote: "You miss 100% of the shots you don't take." Wayne Gretzky. Favorite team: Detroit Red Wings.  


  • Chelsea Ewer

    Membership Coordinator

    Born and raised right here in the Wenachee Valley Chelsea is pretty young to have such an impressive resume. Chelsea started her career at Sangster Motors as the Customer Service Manager and five short years later landed at Weinstein Beverage as the Marketing Assistant. As you can imagine her community roots run deep, add to that her volunteer work with the Washington State Apple Blossom Festival and Festival of Trees and you have the makings of a “true local”. Chelsea chose to stay right here in the Valley with her husband Chris (whom she met in ninth grade) to raise their two daughters. Her hobbies include golf, camping, and wine tasting. Joining the team at the Chamber had a lot to do with her strong sense of community service and a passion for being a part of the future of Wenatchee.  One of the best things to happen in the world of apples here is the Sweet Tango, just ask her.  

    Favorite Quote: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."  Maya Angelou  

  • Jan Lutz

    Visitor Center Host and Tasting Room Assistant 

    Jan Lutz grew up in the suburbs of Chicago, but during her high school years, her family moved to Lake Oswego OR, and Olympia WA. She grew to love the Pacific Northwest, but she went to Northern Illinois University. As she was leaving NIU, she met her husband from WSU in a student advertising competition, fell in love with him, and later moved to Wenatchee. She is the mother of 3 sons, and is a proud Coug mom and wife. When she is not rooting for the WSU Cougars, she is cheering on her beloved Chicago Cubs!  And when she's not doing either of those things, she is traveling the world, skiing, biking, or hiking with her Aussie Shepherd dogs, Kona and Kiku.  Her favorite apple?  Kanzi or Kiku, or anything in an apple dessert. She loves wine and is super proud of the local wineries.   Previously, she was the Executive Director of a non-profit to promote wine tourism for NCW, Wenatchee Wine Country. She was proud to have helped bring back fireworks to the Wenatchee Valley for the last several years, because "what's the 4th of July without fireworks?" 

    Favorite quote:  "Someday I won't be able to do this, but today is NOT that day!" 

  • Rosa PulidoShiloh Schauer

    Community  Services Assistant

    Rosa is our most recent addition but her friendly demeanor and can-do attitude have fit in well with the rest of the staff, not to mention her tireless desire to learn more about the Chamber and the businesses it serves. Lucky for us she is bilingual which helps us to better serve our entire business community. Rosa grew up here in Wenatchee and has a heart for this community, she is just about done with her college degree in Communications with an emphasis in Public Relations. Rosa has a 5 years old daughter, a good "Gala" is her favorite apple.

    Favorite quote: "The best view comes after the hardest climb" -Author unknown.